Commissioned by Transport For London and VCCP Girl And Bear to design, illustrate and animate the logo and a suite of stickers that feature across the Cycle Sundays campaign. The campaign also features photography by Nico Froelhich, and is promoted through D/OOH, social media, radio, targeted digital audio, and TfL’s owned digital channels. The campaign also went live just in time for Ride London cycling events, and illustrations could be found displayed all over Trafalgar Square.